The first thing that most Clickbank marketers look at is the gravity of a product they are considering promoting. While gravity can indicate products that are converting for affiliates, gravity does not indicate the conversion rates or return on investment.This is a very important thing to consider, high gravity products are obviously making a nice chunk of change for the vendors, whether they are profitable for affiliates is a different story.
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First thing you will notice is that high gravity products are swamped with marketers promoting them, you see its a vicious cycle, the more marketers promoting the higher the gravity but the competition can become very fierce very quickly. Don’t fear just yet, competition is part of the game and it should not discourage you in this business but breaking through with a high gravity product might make your job harder than it should.
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Something that also needs to be examined is how long the product has been out for, if the gravity is high and the product has been out for a long time, it will make it very difficult to crack potential customers who are late in the buy cycle, ie looking for reviews, testimonials etc. Not only will you find it extremely difficult finding cheap keywords for PPC, but you will be swamped with countless articles and blogs promoting the product.
I will be the first to admit that these products can still convert for you by going into micro niches with your articles and PPC, but you face the problem of promoting a product that a potential customers has probably seen a million times before they come across your article or website. If they have not purchased the product after the first 1000 times they were exposed to it, chances are they wont after you do the same.
The key is to find a nice balance, finding products that are converting with gravity that isn’t through the roof, generally 100+ gravity will tell you the market is swamped with competition. Find a lower gravity product 20-50 with low refund rates that will allow you to get started.
In the end, it won’t matter what gravity a product has if you do not perform thorough research. Finding a product is easy as you can quickly search the Clickbank market place but finding a niche that is not saturated is critical. Think about the market and sub niches that are not being targeted by a huge number of affiliate and promote to them. Walk in their shoes and understand why they would want to buy the product or service you are promoting, unless you align with your market you will not make the kind of money you are wanting on Clickbank.
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