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Latest Posts From Our Blog

Facebook and the Power to Reach Your Audience

There’s no doubt that Facebook provides businesses with tremendous opportunities to connect with their current audiences and to tap into new audiences to expand their reach dramatically. I’ve shared a lot of ideas and strategies in this blog post series, so you’ve probably got plenty of ideas to run with, [...] Read more »

Is it Okay to Sell on Facebook

Written by Linda Redman

Facebook began its existence as a website where college students could interact with one another online. The doors were later thrown open so that anyone could set up a profile on Facebook, and eventually even businesses were allowed to set up pages so that they could interact with customers and [...] Read more »

Incorporating Facebook into Your Website

Written by Linda Redman

Now we’re going to spend some time talking about how to tie everything together. After all, by this point you probably already have both a website for your business as well as a dedicated Facebook page. That’s important, because both of these channels are going to be vital to the [...] Read more »

Tips for Building Your Mailing List with Facebook

Written by Linda Redman

Even when you make a connection with a potential customer on Facebook, it can be difficult to contact them directly. In order to guard against its users being bombarded and overwhelmed with solicitations and business communications, Facebook has structured its business pages so that there’s no way for a business [...] Read more »

Increasing Engagement on Your Posts

Written by Linda Redman

If you’ve followed along with my guest blog post series up to this point, then you’ve now got a Facebook Page for your business, and people are starting to find it. But getting people to your page by using the promotional techniques we’ve discussed is only part of the battle. [...] Read more »

How to Determine an Approach to Your Facebook Page

Written by Linda Redman

As we mentioned in my last post, the way you promote your Facebook page will in large part be determined by how you’ve approached the process of building that page, as well as the types of posts you publish on it. So you know you need a Facebook Page for [...] Read more »

Promoting Your Facebook Page

Written by Linda Redman

The best way to make sure that your Facebook page gets a lot of visitors (and hopefully a lot of purchase from those visitors) is to promote that page. You have a variety of promotional techniques available to make sure that you’re getting the most value from your Facebook page. [...] Read more »

Tips for Setting up Your Facebook Page for Your Target Audience

Written by Linda Redman

Setting up a new Facebook page for your business is easy, and you can begin the process by visiting here, but before you begin you should consider the following tips. By taking a bit more time and putting a little more effort into the set-up process, you’ll see better results. [...] Read more »

Balancing Your Personal Profile and Facebook Page for Business

Written by Linda Redman

After reading my last post, it should be clear why Facebook is so important for the success of your business. You might already be familiar with the reach of Facebook firsthand since there’s a good chance you already have an account on Facebook for your personal activities. You might be [...] Read more »

Why Facebook is Important for Business

Written by Linda Redman

Remember a few years ago, when some were claiming that Facebook was a just “passing fad?” That idea almost seems crazy now, given how much Facebook has become ingrained in so many people’s lives. As of the end of December 2012, Facebook has more than one billion active monthly users, [...] Read more »